Effective promotion of sporting events: How to be noticeable?

Sports marketing in 2026 is no longer about flashy posters; it's a battle of algorithms and a fight for every second of attention. On March 6, Kyiv's UNIT.City will become a hub for those who refuse to stay in the "shadows" of the newsfeed. The Sport&Business Club kicks off the season with an event that replaces broad theories with actionable tools for audience engagement.

The main focus of the meeting is practicality. We are diving into the specifics: how to make a sporting event stand out in a world where viewers are overwhelmed by content. Speakers — creative marketers and practitioners from top sports organizations — will reveal the "inner workings" of their most successful campaigns.

Sport&Business Club meetings are an ecosystem where the following leaders gather in one room:

• Top management of sports federations and clubs looking for fresh ideas;

• Business owners and managers ready for effective collaborations;

• Key media players who shape the information agenda.

Networking here happens naturally: over coffee before the start or during the discussion of pressing issues. It’s an opportunity to find a partner, meet like-minded people, or get advice from those who have already navigated the path you are just starting.

The speakers' names remain a secret for now, with organizers gradually revealing them via the SportBusiness.Media Telegram channel. In addition to professional networking, guests can look forward to a traditional prize draw from the club's partners.

The event carries a vital charitable component. Admission is available via donation — 100% of all funds raised will go toward purchasing another vehicle for the Defense Forces of Ukraine.