Auto-Motorsport: Speed as a Business

On May 6, we are bringing together representatives of motorsports and related businesses to discuss what truly lies behind speed, adrenaline, and the spectacle. This event is about the people, decisions, systems, and opportunities that shape modern auto and motorcycle racing.

Today, motorsports is a full-fledged industry where sports, entertainment, marketing, technology, and big business intersect. In Ukraine, this sector is only beginning to reveal its true potential.

We will discuss how motorsport events are created, how their economics are structured, and how partners and spectators are engaged. We’ll also explore how media presence works and why a new window of opportunity for developing this segment is opening right now.